One Small Way to Stand Out in a Sea of Agents – My Business Card

I was like a kid on Christmas morning today: my new business cards arrived!  (Who am I kidding here?  I still act and feel excited on Christmas day.)  Since we had moved our office recently, I thought it might be a good idea to have the correct address on there just in case, right?  Every time I get new cards or see new ads of mine, I feel like Steve Martin in “The Jerk”:

“This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.”

I was an early adopter for laminated business cards back in 1998, which was my second year in the business.  Even though I occasionally spot others around town, they are still relatively rare for some reason.  With the reasonable cost and the ease of ordering, I wonder why more folks don’t have these, frankly.

Although I have always been quick to make fun of agents who have unrecognizably old photos in their marketing and on their cards, I allowed my previous picture to remain on my card far too long.  Also, I was wearing a suit and tie, which is not something that you will catch me wearing outside of a funeral these days.  I am still relatively young, but not in my late 20’s, so I would imagine that some people wondered if that was my younger brother rather than me.

Thanks to ActiveRain, I was also able to include my outside blog URL (www.austinscoolestblog.com) on the newest cards, and I am using the same photo from my profile.  For the back story on the photo itself, you can see my recent announcement post:

MY BIG ANNOUNCEMENT: My wife and I are expecting our fourth child!!

I typically get comments like this when I give out my card:

  • “Wow!  This is a nice card!  These must be expensive.”
  • “Cool card – where do you get these?”
  • “Gosh, I need to consider getting some new cards.  You went all out.”

Other times, they simply drool a bit.

But seriously, I have found that people will hang on to my card a lot longer than average.  I have had many clients say, “It was too nice to throw it away.” 

On the reverse side of the card, I have opted for many years now to have the list of lender-required items for when they start the application process for their mortgage.  I think the reverse printing was $10 in this case.

Here’s how my new cards look, in case you are curious (and even if you’re not particularly interested – hey, it’s my blog):

 

 

 

 

 

 

 

 

 

 

By now, you may be asking where you can get some terrific laminated cards like theseVisit Advantage Printing at www.sbcards.com (for “superior business cards”).  The page for laminated cards is http://sbcards.com/laminated.htm.  They are very easy to work with, and prompt, too!  You can just email a JPEG of your photo and give them an idea of the design that you want (there are lots of samples on their site to give you ideas). 

They are a bit more expensive than regular cards, but they are a nice conversation piece, and well worth the small difference in price.  I highly recommend them.

Have a great weekend!

There are no comments yet. Be the first and leave a response!

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL http://www.theaustindude.com/2008/10/04/one-small-way-stand-out-sea-of-agents-my-business-card/trackback/