Round Rock Frozen Yogurt Shop – “Yogurt r’ Rock” – Inexpensive Family Fun!

There’s a relatively new yogurt shop near my home that we’ve visited a few times, and I wanted to give them some additional exposure in the hopes ofyogurt r'rock - round rock frozen yogurt bringing some more customers their way.  Yogurt r’ Rock is located in the La Frontera Shopping Center, facing the westbound frontage road for Toll 45 (formerly Ben and Jerry’s).  I keep forgetting to ask if it’s pronounced “Yogurt R-Rock” or “Yogurt ARE Rock”.  Either way, it’s worth visiting and it’s become a fun, somewhat healthy dessert treat for our family.

The business model is so simple that it makes me wish I’d thought of it first:

  • Allow customers to self-serve yogurt and toppings
  • Weigh customer’s choice on a scale
  • Charge 39 cents/ounce
That’s it!
They offer about 10 choices for yogurt, almost all of which are low-fat or fat-free.  Chocolate and vanilla are always part of the menu, and they switch out the others.  They also offer 2-3 sugar free flavors if needed/wanted.  They have a very nice selection of toppings, including some fruit, Reese’s Peanut Butter Cups, Butterfinger, peanut butter chips, sprinkles, and more.
My kids LOVE this place, and so do I, frankly.
The staff is always friendly (usually just one or two people to run it, due to the simplicity of their plan), and the yogurt is delicious.  It’s also meticulously clean there, at least during each of my visits.  This includes the restrooms, thankfully.  
We went a couple of days ago, and my son chose the white chocolate macadamia yogurt.  My older daughter had a flavor that I think was cake batter perhaps?  Our three-year old went with standard-issue vanilla, along with sprinkles and mini M&M’s, of course.
For me and the three kiddos our total was a whopping $11.37, and I had a sizable serving myself.  🙂
You can visit their primary website at for more info.  Their physical address is 2711 La Frontera Blvd., Suite 230.    

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