Earlier today on Social Media Edge (our long-running BlogTalkRadio show), we were discussing the importance of connecting “in real life” with our online friends. This includes both phone conversations and face-to-face time.
Over the past couple of years, I’ve said many times that the goal of blogging and social media is not to replace the real world interaction, but to enhance it. Additionally, when you connect by speaking, it adds depth to your online interactions thereafter. In other words, if we talk on the phone or meet at a conference and chat, I’m more likely to care more about your blog, Facebook status updates, tweets, etc.
With that in mind, I was inspired today to issue a challenge to my online friends:
Pick up the phone and call someone.
That’s it. Just call. If you feel especially ambitious and you can make it happen, meet with one of your online-only friends in person. Maybe it’s someone whose blog you admire and read regularly. Perhaps it’s someone whose tweets always make you laugh or think, or it’s a friend-of-a-friend on Facebook that seems interesting. Whatever the case, this “old school” method will make you stand out in a world of overwhelming social activity online. It’s a great way to distinguish yourself from the crowd.
I promise that two things will happen:
- The person on the other end of the line will be pleasantly surprised that you called
- You’ll probably make a new friend
In the real estate business, as with most other industries, people always prefer to do business with those that they know, like, and trust. This is an opportunity for you to become that person and to gain “top of mind” awareness.
I’ve done this for years, but I never thought about blogging on this topic until today. I’ve made some very strong friendships using this technique, some of which have resulted in later referrals. Regardless, if you care enough to interact with someone online, you’ll probably hit it off over the phone or in person.
If you’re feeling hesitant and you want a test case, call me first. I promise to make it a fun experience for you. My cell phone number is 512-796-7653. 🙂
Just do it.
Here’s a video to get you inspired. Thanks to Ben Kinney for sharing this at Raincamp Houston last week. I was highly flattered that it was used as part of my introduction and a seque when I was interviewed onstage that day by ActiveRain’s Bob Stewart.